Prelude:
The Introduction to a Greater Work and Vision
Please enjoy Gershwin's timeless Rhapsody as you explore.
Our Prelude:
The Origins of Rhapsody In View
Rhapsody In View began in 2017 when Elora took on marketing for a small dinner theater in the western U.S.
Seeing firsthand how strategic marketing could bring a vision to life, she pursued a business degree and expanded her work to support more clients with big dreams.
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As the agency grew, so did its mission—to amplify brands with storytelling, strategy, and precision.
Today, Rhapsody In View is powered by an elite team of creatives, analysts, and industry experts who have successfully marketed everything from opera houses to medical firms and beyond.
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More than a marketing agency, Rhapsody In View is a catalyst for growth, connecting businesses with the audiences they deserve and turning aspirations into reality.
Our Mission: To transform your brand’s message into a powerful symphony
blending creativity, strategy, and storytelling to leave a lasting impression.
We aim to amplify your vision with harmonious, results-driven marketing.
Meet the Conductor:
About Elora
Elora leads Rhapsody in View with a passion for transforming brands into unforgettable experiences. With a proven track record in marketing strategy and campaign orchestration, she combines industry expertise with a conductor’s vision—aligning every element of your marketing to play in perfect harmony.
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Trained in flute, violin, piano, voice, and conducting, Elora's love for music shapes her strategic approach—blending creativity with precision to craft campaigns that captivate and convert. Inspired by her grandfather’s unwavering belief in her potential, she’s committed to helping brands strike a powerful chord with their audience.
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Backed by a talented team, Elora focuses on:
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Building memorable brand identities that resonate and build trust.
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Elevating online presence to attract and engage ideal customers.
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Designing digital experiences that turn interest into loyalty.
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Maximizing marketing tools to drive measurable growth.​
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With Elora’s guidance, your brand won’t just reach its audience
—it will command attention, build trust, and inspire action.
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Our Team:
The Orchestra Driving the Vision
At Rhapsody In View, our team is a collective of skilled marketers, designers, strategists, and specialists—each an expert at their instrument, handpicked by Elora to join the orchestra. While Elora serves as the conductor, directing every element with purpose, it’s the talent and passion of these professionals that bring each campaign to life.
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Together, we compose strategies that are both artful and effective, ensuring every note of your brand's message resonates. Our focus is on delivering exceptional results, allowing your brand to shine center stage while we orchestrate the performance with precision and care.
What's In a Name?
The Meaning Behind the Name
"Great marketing, like great music, is an art;
crafted with precision, passion, and purpose."
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Rhapsody In View reflects this philosophy while honoring the man who first inspired it.
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Elora's grandfather, Richard Hopkins, was a gifted musician who not only taught her the art of, and passion for, music but believed fiercely in her strength, vision, and ability to uplift others. Although a musician herself, Elora's most cherished memory with her grandfather is not performing music with him, but the quietly listening to Rhapsody in Blue together—a piece he admired for its beauty and complexity.
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After his passing in 2017, Elora founded Hopkins Legacy Media in his honor. As the agency grew, so did its identity, evolving into Rhapsody In View—a name that embodies both its artistic roots and its mission to craft marketing that is as strategic as it is inspiring.
From Score to Performance
Transforming your vision into a masterpiece
—step by step, note by note—
by uncovering desires, amplifying impact, and orchestrating your brand’s rhapsody to perfection.
Tune In
Consultation & Strategy
We begin with a Foundation Session, where we take the time to truly understand the heart of your business or idea. By listening closely to your brand, we gain a deep insight into your vision and challenges.
We set clear goals, discuss your audience, and create a roadmap to success. This session ensures we have all the necessary details to create a proposal that’s tailored to your unique needs.
Score the Plan
Proposal Development
Next, we Score the Plan—crafting a customized strategy that ensures every element of your campaign hits the right notes. Your proposal, or Score for your Rhapsody, is designed specifically around your goals and needs.
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We outline how our work will fit seamlessly into your brand’s sound, setting the foundation for the symphony we’ll create together.
Set the Tempo
Agreement
Now it’s time to Set the Tempo. We fine-tune all the details of the plan, ensuring we’re perfectly in sync before moving forward.
This is the phase where we review and adjust the proposal and contract, making sure everything is aligned with your vision and strategy. Together, we ensure your Rhapsody is perfectly tuned to deliver the impact you desire.
Bring Your Rhapsody to Life
Campaign Launch & Impact
With the strategy in place, we now take the stage—our team brings the plan to life through compelling, results-driven campaigns.
Each section of our team plays its part, from content creation to paid advertising, ensuring all aspects of your plan are executed to perfection. We captivate your audience and convert leads, bringing your brand’s symphony to life.
Fine-Tune
Optimization & Growth
The performance doesn’t end after the first note. We continually Fine-Tune our approach to ensure your brand stays at the top of its game.
Tracking performance, adjusting the strategy, and amplifying the impact are all essential parts of the process. We stay in tune with changing trends and shifting audience preferences to keep your Rhapsody resonating with your audience over time.
